Ad Interest Manager

To make our ads more relevant and useful for you, we make educated guesses about your interests based on your activity on Yahoo’s sites and services. Some of the ads we show you reflect these interests. You can opt out of interest-based advertising, analysis of communications content for advertising purposes, and the sharing of your information with partners for data matching and appends using the tools on this page. Your choices within Ad Interest Manager do not affect interests that you expressly declare to Yahoo elsewhere. Learn more.

Your advertising choices

Your device & you

We may customise some ads based on information sent to us by your device and/or information that you have provided during registration. Your opt-out does not apply to use of this demographic or to geographical information for targeting. This is how you appear to us.


At Yahoo, we believe that our ads can be part of an exciting, immersive experience, and we empower our users to shape the ads they consider most relevant for them through our Ad Interest Manager and the Ad Feedback mechanism.


Other input

In addition to the information shown here, Yahoo may use publicly available information or information provided by partners to help customise some of the ads that we show you.


Network Advertising Initiative

Yahoo is a member of the Network Advertising Initiative (NAI) in the US. Learn more about how to opt out of other ad networks.